Augmented reality coming in HUD with Continental Automotive

Continental is presenting a new evolutionary stage of its head-up display (HUD). The Augmented Reality HUD supplements the exterior view of the traffic conditions in front of the vehicle with virtual information (augmentations) for the driver.

The AR-HUD was developed from the previous HUD, but now the reflected information appears exactly where the information becomes a part of the driving situation.

When navigating, for example, a virtual symbol inserted precisely into the exterior view shows the driver the way on the curve in front of the vehicle.

When distance controls (Adaptive Cruise Control, ACC) are enabled, a marking in the AR-HUD visualizes which vehicle in front is detected by the assistance system.

Continental is planning production readiness of an Augmented Reality Head-up Display in 2017.